Partnerships

Lively Wellbeing Guide considers collaborations that suit its editorial focus and are clear about who is involved. Proposals can be sent through the Contact page; acceptance is not automatic.

Considered collaborations

Possible arrangements include clearly labelled sponsored features, relevant partner links or placements across the site. A proposal should explain the organisation or product, the intended placement, the audience fit and any claims or materials that would be involved.

Clear labelling

Partner and sponsored material is identified plainly so readers can distinguish it from independent editorial coverage. Placement does not guarantee favourable coverage, a particular claim or an editorial recommendation.

A good fit

We consider whether a proposal is relevant to the publication's subject, presented without misleading claims and unlikely to confuse general wellbeing literacy with professional advice. We may decline proposals that do not meet those standards.